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Consommation21 août 2013
Mon nom est personne
Sharapova veut se faire appeler Sugarpova pendant l’US Open : quelle est la puissance réelle du "naming" en marketing ?
Sharapova veut prendre le nom de sa marque de bonbon, Sugarpova, pour l'US.Open. Le nom a une place considérable dans le marketing d'une entreprise, mais tout n'est pas permis. Tour d'horizon des erreurs à ne pas commettre.
