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Série de l’été sur les héritiers Bruno Bich, l’héritier, tout faire pour protéger l’empire BIC des prédateurs
Bic, c’est d’abord un stylo à bille, connu dans le monde entier, mais c’est aussi une entreprise qui continue d’être contrôlée et gérée par la famille. Le potentiel de développement va passer sous la responsabilité de la troisième génération.
16 août 2017