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Politique9 septembre 2016
© ReutersMauvais buzz
L’étrange campagne : comment François Fillon tire une balle dans le pied de son propre projet en se focalisant sur Nicolas Sarkozy
La récente sortie de François Fillon sur la mise en examen de Nicolas Sarkozy a fait beaucoup de bruit. Si le candidat à la primaire de la droite est parfaitement conscient de l'impact médiatique de ce genre de formules, en se lançant ainsi dans une stratégie du buzz, il prend le risque que son programme, fruit de longues années de travail, soit occulté et marginalisé médiatiquement.
