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Consommation2 octobre 2012
© ReutersLeçon de toyotisme
Fermeture d'usines Peugeot et Renault... Pourquoi Toyota réussit-il là où les constructeurs français échouent ?
Toyota fait la preuve qu'il est encore possible de produire des voitures en France. Deux explications peuvent être apportées : la jeunesse de son usine et sa fameuse méthode de management.
Fermeture d'usines Peugeot et Renault... Pourquoi Toyota réussit-il là où les constructeurs français échouent ?
avecFrédéric Fréry