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Consommation18 avril 2012
Njut
Ikea se met à vendre des télés ? Pas une surprise, juste la preuve que nos modes de consommation ont évolué
Après la Fnac qui a commencé à vendre de l'électroménager en mars, Ikea se met à vendre des téléviseurs. Loin de vendre des nouveaux produits, ces magasins s'adaptent en réalité à la perception nouvelle de ces catégories de produits par les consommateurs.
