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Consommation18 juin 2013
Détournement de cerveaux
Neuromarketing : comment les marques entrent dans votre cerveau
Deux psychologues allemands ont récemment réalisé une expérience : faire goûter le même soda estampillé de marques différentes. Les résultats montrent que les personnes interrogées ont mieux noté les sodas de grandes marques, alors qu'en réalité les sodas proposés étaient les mêmes...
Neuromarketing : comment les marques entrent dans votre cerveau
avecMichel Badoc