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Consommation17 décembre 2013
© ReutersJe sais tout de toi
Data-scénariste : le nouveau métier qui en dit long sur ce que devient la pub
Entre statistiques et plans médias, les scénaristes de donnée tentent d'optimiser les interactions entre les consommateurs et les marques. Mission impossible ? Encore émergent, ce métier pourrait au contraire constituer l'avenir de la publicité numérique.
Data-scénariste : le nouveau métier qui en dit long sur ce que devient la pub
avecEdouard Fillias