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Consommation11 mai 2013
© ReutersBonnes feuilles
Comment les entreprises françaises peuvent trouver l'abondance dans la rareté
Des entrepreneurs en Inde, en Chine, au Brésil ou en Afrique parviennent à transformer les contraintes en opportunités et à faire plus avec moins, grâce à un nouveau mode de management, "l'innovation Jugaad". Navi Radjou, Jaideep Prabhu et Simone Ahuja en expliquent les grands principes. Extrait de "L'Innovation jugaad. Redevenons ingénieux !" (2/2).
